HOW TO PROMOTE YOUR VACATION RENTAL ON SOCIAL MEDIA

In previous articles we talked about how important it is to be present on multiple platforms to increase the chances of receiving a booking (if you haven't read it yet, just click here ). However, publishing your ad on the main OTAs is not enough, it is in fact essential to also be present on Social Media (such as Facebook and Instagram).

Let's see together why and how to create an elegant and profitable social page

We are in the era of social media
There is no denying it, the last few years have seen an exponential increase in social accounts and one could almost say that a new one comes out every year. For this reason, it is essential to promote your business on these platforms; it is very likely that a potential customer after finding your accommodation after a quick scroll on Instagram , will come looking for you directly on Airbnb and in a flash you have brought home a reservation.

Social Media Allows You to Gain Visibility for Free
In fact, through your institutional social pages, you will be able to channel your fans more easily directly to your website (if you have one) or directly to the reference pages. But the even more interesting thing is that this entire procedure will be completely free! Not bad, eh

Create a targeted audience with your ad
Both Facebook and Instagram give you the ability to choose an audience that also matches your offer. For example: if you have an apartment suitable for families, you will be able to select only that type of audience thanks to a choice of content specific to that target.

Facebook and Instagram some distinctions
It is good to clarify some simple distinctions between the two platforms, so as to facilitate the creation of your own pages.

❤️  Instagram is the social network par excellence for photos , which must be authentic, high resolution and creative

👍 Facebook, on the other hand, is the social network for informative content and re-sharing

❤️  On Instagram, Stories are essential, better if done on the spot

👍 On Facebook, on the other hand, videos are gaining popularity, especially live broadcasts

❤️  Instagram is the social network of #hashtags , which are essential for acquiring new followers, absolutely not on Facebook

Let's now look at some practical examples to create a successful Instagram page

5 Tips to Promote Your Vacation Rental on Instagram

1. The name must match exactly the one you have published on the OTAs or on your website, users must be able to recognize you in the simplest way possible.

2. Enter a short but comprehensive biography of your offer, it is important to put the link of your ad so that they can contact you in a simple and direct way!

3. Publish original, well-curated photographs that not only tell the story of your offer but also of the area where the property is located. In this way, users will be even more encouraged to choose you because it will stimulate a sense of welcome and love, in short, you will give an image of you and your property that is authentic and appealing.

4. Remember to always post Stories ! It is important to keep your followers updated on the news or offers of your accommodation, furthermore the Instagram algorithm rewards direct activities, so your profile can maintain high visibility.

5. Create featured stories . An idea? Divide by category such as rooms, reviews, tags... Your imagination will be your best ally

• Choose a graphic that identifies you like the one used by Villa Marita . Having your own artistic identity is also very important to give a serious and organized image of yourself