For a first-time host, it’s important to understand how to make your listing visible on Airbnb and outshine your local competitors.
Let's look at some tricks together that will help the less experienced to manage their rentals effectively and efficiently.
The first thing to know is that Airbnb tends to promote new listings for the first few days with the aim of encouraging bookings from the new host. So it is important to make the most of these first moments to attract as many guests as possible. One of the first levers could be the price : offer a special discount limited in time and encourage reviews. Another solution could be to offer particularly flexible cancellation terms even if we are in high season.
Choose a catchy title
It is essential to choose a title that is exhaustive and interesting at the same time. It is also important to know that the title of your ad will also appear during searches on the main engines (such as Google ), even more so it is strongly recommended to choose words often used by users who would like to stay in that location.
Some examples? Use the name of the city where you are staying, especially if it is a famous city of art, and specify the distance from the main attractions. “Bright apartment 10 minutes from the Colosseum”
Upload high definition images that enhance the accommodation
Given the average user’s “zapping” during the research phase, it is important to immediately showcase the best of your offering through high-definition, bright and eye-catching images. Airbnb itself offers a professional photo shooting service. To learn more, just click this link.
Remember! If you choose the shooting proposed by the portal, you will not be able to use those photos on other ads such as Booking and Vrbo.
Customize your ad link
You can create a personalized web address with the purpose of directing people directly to your ad.
How to do?
- Go to Ads
- Select the one you want to create a custom link for
- Go to the detail, find the link and select Edit
Remember! Words like verified, guaranteed, or that violate Airbnb protocol are not allowed. For more information, see the specific guide .
Use promotions
Promotions give you new ways to grab guests' attention . Creating special offers for travelers can help your listings stand out on Airbnb listings, including with a special note on your listing page, a new look in search results, and a dedicated space in emails Airbnb sends guests. You can find the " Promote your listing " option in the Calendar section.
Get found on other channels too
Don't limit your ad to just one channel, but make sure that potential customers can find you elsewhere, such as on social media. Open a Facebook and Instagram account, upload photos of your property and promote your offer, this will make your ad even more visible in a simple (and completely free!) way.
B&B Tips:
- When you publish an ad on Airbnb for the first time, make the most of levers such as price and cancellation policy
- Use a catchy title
- Upload photos that enhance your property and encourage the customer to learn more
- Get found on social media
