The forecasts at the beginning of the year spoke of record tourism in Italy for the summer season 2023 and many national newspapers released a super optimistic image of the upcoming season. But how did the tourist flow in Italy really go this summer?
Starting from the assumption that the Italian Tourism Sector directly generates approximately 5% of the national GDP and indirectly reaches up to 13% , it is important to understand the variations that can occur from year to year but also from month to month.
According to data from the Ministry of Tourism, the summer tourism balance was positive, but lower than expected. Let's see why!
In Italy, tourism shows a less brilliant trend compared to the same period of the previous year, in fact if in June and July the data are more equivalent to those of 2022, in August there is a drop in bookings on OTAs and an increase in unsold properties.
The flight bookings registered in Italy at the beginning of August confirm that there is a strong increase in incoming (+14%) compared to 2022, especially driven by foreigners, while bookings by compatriots are decreasing. In fact, between July and August 2023 the main variations are noted in an average increase in rates of +14.5% and a +10% of room/lodging offers put up for sale on portals, data that denotes excessive optimism on direct bookings by Italian guests, attracted instead by less expensive foreign destinations but with more services. (Main source: infographic by the Ministry of Tourism, viewable at this link > )
The increase in the price per night of any type of accommodation facility must always be justified by an offer that is up to par and not just by a forecast of growth in market demand. This information can be used as a support to become aware of a change in the habits and behaviors of travelers, who are becoming increasingly demanding even in the private home market, where for example a courtesy set made in Italy themed with the territory (see Marevita , Laverde , Mela or Girasoli ), or a welcome kit for breakfast or cleaning , allow you to obtain superlative results and certainly positive reviews. Every little detail can make the difference and a quality welcome, starting from offering a service in compliance with the institutions , represents the winning weapon for any type of accommodation facility, whether it is a small apartment, a B&B or a Hotel.
Starting from the assumption that the Italian Tourism Sector directly generates approximately 5% of the national GDP and indirectly reaches up to 13% , it is important to understand the variations that can occur from year to year but also from month to month.
According to data from the Ministry of Tourism, the summer tourism balance was positive, but lower than expected. Let's see why!
In Italy, tourism shows a less brilliant trend compared to the same period of the previous year, in fact if in June and July the data are more equivalent to those of 2022, in August there is a drop in bookings on OTAs and an increase in unsold properties.
The flight bookings registered in Italy at the beginning of August confirm that there is a strong increase in incoming (+14%) compared to 2022, especially driven by foreigners, while bookings by compatriots are decreasing. In fact, between July and August 2023 the main variations are noted in an average increase in rates of +14.5% and a +10% of room/lodging offers put up for sale on portals, data that denotes excessive optimism on direct bookings by Italian guests, attracted instead by less expensive foreign destinations but with more services. (Main source: infographic by the Ministry of Tourism, viewable at this link > )
The increase in the price per night of any type of accommodation facility must always be justified by an offer that is up to par and not just by a forecast of growth in market demand. This information can be used as a support to become aware of a change in the habits and behaviors of travelers, who are becoming increasingly demanding even in the private home market, where for example a courtesy set made in Italy themed with the territory (see Marevita , Laverde , Mela or Girasoli ), or a welcome kit for breakfast or cleaning , allow you to obtain superlative results and certainly positive reviews. Every little detail can make the difference and a quality welcome, starting from offering a service in compliance with the institutions , represents the winning weapon for any type of accommodation facility, whether it is a small apartment, a B&B or a Hotel.
